Conscious Business - How to Build Value Through Values

Extraordinary long-term results are the goal of every business. However, most companies fail to achieve sustained, profitable growth. Why are corporations struggling to prosper, and even survive? Many turn to technical explanations: engineering design flaws, poor resource planning, and financial mismanagement. Although important, technical factors are rarely defining. The key to organizational greatness is the human dimension: an organization?s excellence is always grounded in the level of consciousness of its people.

In his book Conscious Business: "How to Build Value Through Values" Fred Kofman states that the number one killer of organizational effectiveness, team cohesiveness and personal happiness is lack of consciousness. Unconscious beliefs trap people into destructive patterns of thought, feeling and behavior, which coalesce into disabling cultures. Arrogance, self-righteousness, denial, and immediate gratification are examples of the unconsciousness that pervades our businesses and our lives.

With thought-provoking examples and metaphors, Fred presents a model to reverse this process, pointing out the key values, beliefs and behaviors that enable individual and organizational greatness, and offering powerful tools that leaders can use to transform organizational culture. Yet Fred goes beyond tools, focusing on how to develop the wisdom to apply them. Most importantly, Fred invites his audience to see themselves as the key levers for change and engages them in meaningful conversations about a more conscious and integral approach in doing business.

This introduction to Conscious Business covered its core principles through interactive presentation as well as hands-on exercises. Reflection and discussion of the underlying paradigms and relation to other approaches rounded off the day.

Fred Kofman, author of Conscious Business, co-founder of Axialent has created and taught programs in leadership, personal mastery, team learning, organizational effectiveness, and coaching for thousands of executives worldwide. In his years at MIT, he worked alongside Peter Senge as a senior researcher at the Center for Organizational Learning. Fred also helped found the Business Branch of the Integral Institute, with Ken Wilber.