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Purpose & strategy: Anyone reckoning with complexity should rely on purpose!

Orga­ni­sa­tions need direc­tion. It creates clarity as to where deve­lo­p­ment should go and what contri­bu­tions and effects the company wants to achieve. The greater the comple­xity with which the orga­ni­sa­tion is confronted, the more important this direc­tion becomes. Orien­ta­tion and prio­ri­ti­sa­tion then becomes a perma­nent task.

One essen­tial element of this is purpose. The clearly formu­lated WHAT IS OUR PURPOSE serves as a central guide­line for decis­ions and faci­li­tates distri­buted autho­rity and agile working. Another element is stra­tegy – it speci­fies how the purpose is realised, which prio­ri­ties the company sets and how it posi­tions itself in its envi­ron­ment – constantly anew. The essen­tial art is not just to clarify stra­tegic content, but to create a process for ongoing effec­tive stra­tegy work – strategising.

Strategy consulting cases

Strategy needs purpose

A media company uses purpose for conso­li­da­tion and reorientation

Replacing a dying spirit with purpose

A nati­on­wide non-profit orga­ni­sa­tion is sear­ching for its roots and the horizon

Taking the lead with purpose 

What do we bring into the world in our role?


Purpose in reorientation

Stra­tegic reori­en­ta­tion and harsh cuts

Bera­ter­gruppe Neuwaldegg
Gesell­schaft für Unter­neh­mens­be­ra­tung und Orga­ni­sa­ti­ons­ent­wick­lung GmbH

Gregor-Mendel-Straße 35, 1190 Vienna, Austria
T +43/1/368 80 70, office@neuwaldegg.at, www.neuwaldegg.at
Firmen­buch-Nr. 69063 p, Handels­ge­richt Wien

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