Purpose & strategy: Anyone reckoning with complexity should rely on purpose!

Orga­ni­sa­tions need direc­tion. It creates clarity as to where deve­lo­p­ment should go and what contri­bu­tions and effects the company wants to achieve. The greater the comple­xity with which the orga­ni­sa­tion is confronted, the more important this direc­tion becomes. Orien­ta­tion and prio­ri­ti­sa­tion then becomes a perma­nent task.

One essen­tial element of this is purpose. The clearly formu­lated WHAT IS OUR PURPOSE serves as a central guide­line for decis­ions and faci­li­tates distri­buted autho­rity and agile working. Another element is stra­tegy – it speci­fies how the purpose is realised, which prio­ri­ties the company sets and how it posi­tions itself in its envi­ron­ment – constantly anew. The essen­tial art is not just to clarify stra­tegic content, but to create a process for ongoing effec­tive stra­tegy work – strategising.

Strategy consulting cases